GoWish Brand Identity & Strategy | Little Studio

A new brand strategy and visual identity for GoWish and Ønskeskyen, connecting millions of users through a playful, flexible design system.

GoWish
With over 18 million users worldwide, GoWish is transforming how people discover, save and share the things they love. We developed a new strategic brand platform and visual identity for GoWish and Ønskeskyen, bringing a playful, personal and professional expression to life. Built as a flexible design system, the identity connects brand and digital experiences while supporting the platform's continued global expansion.

Brand Strategy
Creative Direction
Brand Identity
Design System
Digital Design
Motion Design
2026
Brand Identity
Stay Little, Play Big
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